The new digital age has increased the amount of information — and advertisements — that can be found online. But that doesn’t mean newspapers or print inserts are ineffective.
In fact, newspaper and print inserts are still and effective way to market and advertise the goods and services your company provides. This post will break down the different ways
When it comes to ordering newspaper and print inserts or promotional materials, make sure you find a company you can trust. Choose Fisher Printing for all of your printing needs. Submit your request online and approve your artwork before we print your promotional materials!
Newspaper And Print Inserts
Printing out inserts to send along with newspapers or other printed goods might seem old-fashioned, but many grocery stores and companies still prefer this method of advertising.
Having an online presence is important in this increasingly digital age, but print inserts are also still a valuable tool for marketing. Read through these different ways newspaper and other print inserts can help set your business apart and work as an effective type of advertising.
Find A Long-Lasting Mood Of Advertising
Giving the consumer a physical piece of paper makes a larger impact than the fleeting advertisements that flash across their screen. Now, your customer has a physical piece of information about your company that is long-lasting. That consumer can spend some time at home looking through your information, and gain further insight into what your company offers.
Save Time And Money
Newspaper inserts save consumers time and money. Instead of consumers spending time to search for what they’re looking for, newspaper and print inserts deliver that information directly to the consumer.
Get Localized Distribution
If you’re looking to target a specific area or region, print inserts give you the power to pick a specific geographic area that you want to target. You can choose a specific ZIP code or city where you want to focus your marketing efforts and ensure that only people in that area receive your printed inserts.
Personalize Your Ad Format
When you’re having a physical advertisement inserted into a newspaper or other print media, you have more of a say on what kind of insert you’re designing. This also allows you to have variety that goes beyond the pixel constraints of a digital advertisement. With print inserts, you can provide:
- Discount offers
- Small gifts or samples
- personalized “thank you’s” or notes
Your company is interacting with the consumer through these personalized inserts or samples that consumers can tangibly use in their home.
Set Your Brand Apart
With the inundation of advertisements online, consumers are used to ignoring and clicking past advertisements. Sending an insert to a consumer’s home makes your business stand out and have a physical presence that they have to interact with.
Join The Sunday Group
Sunday’s are still a big day for newspapers and print advertisements. If you’re insert appears in this Sunday frenzy, you have a good chance of reaching new consumers with your promotional materials.
In fact, the Newspaper Association of America (NAA) says that 83% of adults regularly comb through newspaper inserts with 70% of those people using those inserts in the last month.
Link Your Print To Digital
Print and digital advertising is not exclusive. If you’re looking for another dimension to add to your advertising campaign, promotional materials in the form of printed inserts are a great option. Just make sure you include information about your digital presence or coupons on your insert. You can also add other elements like a QR Code or a call to engage online.
Trust Fisher Printing
When it comes to print inserts and other promotional materials, Fisher Printing has you covered. From printed inserts to direct mail and printed promotional materials, you can design products customized for your business. Submit a request now and expand your marketing scope.